SEO & SEM
SEO (Search Engine Optimisation) is the first and most basic set of tools to make your website more reachable - to help it rank on the first page of the search engine.
‘If you have to hide a dead body, go on the second page of the search engine’ is a popular Digital Marketing quote that fits perfect.
SEO is divided into on-page SEO and off-page SEO: on-page is done while building a website, while off-page is done over a period of time while the website is functioning in full swing. Keywords analysis, backlinks building, Robots.txt, Analytics, Business account set up online, etc., all and more fall under Search Engine Optimisation.
SEM (Search Engine Marketing) is a method to use the search engine for the paid advertisements of your website. Search campaigns are predominantly used in the case, while Display Campaigns uses Third-party affiliates.
SEM is a planned strategy that uses bidding and keywords to rank amidst the competition. What should be the budget? How much ROI will you generate and what should you use as your campaigning goal - all and everything becomes the plan and part of SEM campaign for our clients.
SMO & SMM
Social Media Optimization & Social Media Marketing
Like SEO and SEM, SMO (Social Media Optimisation) and SMM (Social Media Marketing) drive your company reach and lead generation goals on social media platforms - select few that fit your industry specifications. We usually specify this because not all social nedia platforms fit every business / company. While creativity is the need of the hour, serious business developments need serious platforms.
Likewise, Pikateck drives optimisation of your accounts, making it more interactive with your target audience. SMO drives organic engagement gradually over a period of time; SMM drives targeted reach for something you need to attract people in a short span of time using paid campaigns. With several goals in picture, each campaign (organic and paid) is customised by order of industry, audience, goal and ROI.
Graphics & Visuals
Backbone of Digital Marketing and along with the steps mentioned above, Content Marketing is divided into two parts: generation and distribution. A good content (Creative and Words) can get you the leverage over your competition you want. Ideas, concepts, backdrop, visuals - all form a part of content generation.
However, a good content can be of zero value if not distributed effectively. Right marketing planning is, therefore, a parallel process.
Analysis & Growth Plans
Having worked with international clients across industries like Banking, Taxes, Hospitality, Software and Sports, we have the expertise needed to get a guaranteed goal which your company wishes to achieve. Every plan customised, every move discussed and every improvisation backed with strong reasoning.
Once we get in touch, we usually emphasize on meeting in person. We understand your process, your painpoints, your goals and your requirements. With that in mind, we draft a customised proposal and plan, and with client approval, begin the Digital Marketing journey.